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Xbox.com :: Xbox 360 Giveaway—Every 10 Minutes for 9 Weeks!: "Los Angeles, Calif.—Microsoft and Pepsi-Cola North America today announced a U.S. promotion to put Xbox 360™, the next-generation videogame and entertainment system from Microsoft, into the hands of thousands of lucky people before the console hits store shelves. Beginning August 28, 2005, Mountain Dew (Pepsi’s intense citrus soft drink) and Xbox will select a winner of an Xbox 360 console every 10 minutes, 24 hours a day, seven days a week, for nine weeks straight.

To play, consumers will collect codes found under the caps of Mountain Dew and other participating Pepsi products and enter codes in a personal online account at www.every10minutes.com. Participants will be able to choose which 10-minute drawing to enter and can then spread codes across different drawings or stockpile codes and put them all toward one drawing. In addition, codes entered will automatically earn the participants points toward obtaining collectible merchandise and gear. "