this bites
Top News Article | Reuters.com: "LOS ANGELES, Dec 13 (Reuters) - Video game publisher Electronic Arts Inc. (ERTS.O: Quote, Profile, Research) on Monday said it has signed an exclusive deal with the National Football League and the league's players, giving EA sole rights to put NFL players, stadiums and teams in its games.
Terms of the five-year deal were not disclosed.
The deal strikes a blow for EA in its ongoing sports battle with Sega Sammy Holdings (6460.T: Quote, Profile, Research) and Take-Two Interactive Software Inc. (TTWO.O: Quote, Profile, Research)
Sega and Take-Two's 'ESPN' line of sports video games, with their strong reviews and discount $20 pricing, ate into EA's market share this year, forcing EA to cut prices on its sports games.
EA's 'Madden NFL' football games is one of the company's cornerstones, with more than 42 million copies sold over the last 15 years. "
Terms of the five-year deal were not disclosed.
The deal strikes a blow for EA in its ongoing sports battle with Sega Sammy Holdings (6460.T: Quote, Profile, Research) and Take-Two Interactive Software Inc. (TTWO.O: Quote, Profile, Research)
Sega and Take-Two's 'ESPN' line of sports video games, with their strong reviews and discount $20 pricing, ate into EA's market share this year, forcing EA to cut prices on its sports games.
EA's 'Madden NFL' football games is one of the company's cornerstones, with more than 42 million copies sold over the last 15 years. "
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